IT ALL STARTED WHEN...

I’m Lauren, the founder of Apearrie, and I’ve always believed in the power of words—especially when they’re handwritten. I’m the kind of person who saves old letters in a box, cherishes the feeling of receiving a thoughtful note, and knows that sometimes, the simplest message can mean the most.

My journey into designing greeting cards started when I struggled to find ones that truly captured what I wanted to say. So many felt generic or impersonal, and I wanted something more—something heartfelt, personal, and beautifully designed. That’s when I decided to create them myself.

What began as a small creative project soon turned into Apearrie, a brand dedicated to helping people connect in meaningful ways. Through my thoughtfully designed cards, I hope to bring back the joy of slowing down, putting pen to paper, and sharing moments that matter.

WE BELIEVE IN THOUGHTFULNESS AND CONNECTION

At Apearrie, we believe in the beauty of slowing down and making moments meaningful. A handwritten card isn’t just ink on paper; it’s a tangible reminder that someone cares. Thoughtfulness is at the heart of everything we create, ensuring that every card reflects sincerity, warmth, and genuine connection.

We also believe that connection is one of life’s greatest gifts. Whether it’s celebrating a milestone, offering comfort in a difficult time, or simply saying “I’m thinking of you,” our mission is to help people share their hearts in the most authentic way. Because in the end, it’s the relationships we nurture that make life truly special.

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STAYING TRUE TO OUR MISSION

At Apearrie, my mission has always been simple: to create greeting cards that help people express what truly matters. Every design starts with the intention of bringing warmth, sincerity, and connection into someone’s day. I believe that a handwritten card is more than just paper—it’s a lasting reminder that someone cares.

Staying true to this mission means putting thought into every detail, from the design to the message inside. It means creating cards that feel personal, timeless, and made to be cherished. Most of all, it means helping people slow down, be present, and share their hearts in the most meaningful way.

Whether you’re celebrating a milestone, offering support, or just sending a little love, I’m honored to be a small part of your story. Thank you for letting Apearrie help you make every message special.

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